Marketers at The Glenlivet have written a new page in the stupid book by giving whisky the Tide pod treatment. We thought this might be a joke at first but it’s real; they are actually wrapping up shots in poppable little capsules. We don’t exactly know why, but we suspect it might be an attempt to lure the hashtagging attentions of a younger demographic more familiar with gummy bears than brown liquor.
“The Glenlivet, the original Speyside single malt, has partnered with sustainable packaging company Notpla and cocktail legend Alex Kratena, to unveil a ‘Capsule Collection’ of glassless cocktails that break convention and redefine the way whisky is traditionally enjoyed. Share with friends of legal drinking age only, and enjoy responsibly.”
Ron Swanson: “By ‘enjoy responsibly’ I trust they mean light them on fire and dance around them as they burn.”